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  2. Thegn - Wikipedia

    en.wikipedia.org/wiki/Thegn

    Ivory seal of Godwin, an unknown thegn – first half of eleventh century, British Museum. In later Anglo-Saxon England, a thegn ( pronounced / θeɪn /; Old English: þeġn) or thane [1] (or thayn in Shakespearean English) was an aristocrat who owned substantial land in one or more counties. Thanes ranked at the third level in lay society ...

  3. Thane (Scotland) - Wikipedia

    en.wikipedia.org/wiki/Thane_(Scotland)

    Thane (/ ˈ θ eɪ n /; Scottish Gaelic: taidhn) was the title given to a local royal official in medieval eastern Scotland, equivalent in rank to the son of an earl, who was at the head of an administrative and socio-economic unit known as a thanedom or thanage.

  4. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined.

  5. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Trade. Business and economics portal. v. t. e. Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

  6. Market system - Wikipedia

    en.wikipedia.org/wiki/Market_system

    Marketing system is a differentiated subset of social system. Marketing system is a general term that represents how different patterns of the flows of goods/services from producers to consumers are culturally (uniquely) organised, whereas terms such as market system (a market based economic system of the West), horizontal marketing system ...

  7. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    VALS. VALS ( Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

  8. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Brand management. In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company 's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding ...

  9. Marketing intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_intelligence

    Marketing intelligence ( MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.