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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees.
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The Google logo appears in numerous settings to identify the search engine company. Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar, with a wordmark ...
General Electric's original logo, which was used at the company's inception in 1892, contained only the highly stylized letters G and E. In 1900, GE trademarked an updated version. In 1900, GE ...
The first version of the modern Peacock logo, introduced on May 12, 1986. The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color ...
Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
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15 Corporate Logos That Contain Subliminal Messages. Business Insider. Updated July 14, 2016 at 6:53 PM. Tostitos. Whether you realize it or not, a brand's logo speaks to its viewer on many levels.