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Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
Learn modern SEO best practices from industry experts. How-To Guides Step-by-step guides to search success from the authority on SEO. Moz Academy Upskill and get certified with on-demand courses & certifications. SEO Q&A Insights & discussions from an SEO community of 500,000+.
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more. Explore our suite of premium, free SEO tools and online marketing software.
Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.
On-page SEO is the practice of optimizing individual web page's content and HTML source code to rank higher and earn more relevant traffic in search engines.
Optimizing your search appearance is an important part of SEO. Here’s a quick breakdown of the major elements you should consider: title tags, meta description, breadcrumbs, rich snippets, and favicons.
From local SEO to keyword research to competitive SEO, our collection of how-to guides provides the comprehensive know-how you need on specific topics. The Moz Blog is where you'll find the most up-to-date SEO news and practices — we publish new articles every week!