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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
ikea.com (retail) Inter IKEA Systems B.V., [ 6 ][ 7 ] trading as IKEA (/ aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa]), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly. The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware.
Avatar (computing) In computing, an avatar is a graphical representation of a user, the user's character, or persona. Avatars can be two-dimensional icons in Internet forums and other online communities, where they are also known as profile pictures, userpics, or formerly picons (personal icons, or possibly "picture icons"). Alternatively, an ...
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Scott Matthew Seiss (/ siːs /; born 1994) is an American stand-up comedian, actor, author, and TikToker. He is best known for his repeated portrayal on TikTok of an angry retail worker popularly referred to as the Angry IKEA Guy[1] or Angry Retail Guy. The videos are partly based on his experience as a customer service employee at IKEA.
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