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It might seem like a no-brainer to click 'buy' when your shipping is free -- but you may actually be getting tricked by the retailer.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key ...
Materials such as stanchions, [6] crowd control barriers, [7] fences and decals painted on the ground can be used to direct a crowd. A common method of crowd control is to use high visibility fencing to divert and corral pedestrian traffic to safety when there is any potential threat for danger. [8]
From spraying you with perfume to placing candy by the checkout line, stores will try anything to get you to buy more. In our report, Six Sneaky Ways Stores Get You to Buy More, we covered some of ...
The National Retail Federation (NRF) is the world's largest retail trade association, with members including department store, specialty, discount, catalogue, Internet, and independent retailers, chain restaurants, and grocery stores. It is also an umbrella group that represents more than 100 associations of state, national and international ...
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business. These are also typically the goals and ...
Clienteling. Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases. [ 1] Clienteling is intended to guide associates to provide more personal and informed customer service [ 2] that may influence customer behavior related ...
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