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Wordmark. A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g ...
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
IDEO ( / ˈaɪdioʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. [ 6][ 7][ 8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences. [ 9][ 6][ 10] In 1996, Steelcase took a majority ...
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t. e. A trademark (also written trade mark or trade-mark[ 1]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [ 2][ 3] A trademark owner can be an individual, business organization, or any legal entity.
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
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