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  2. Letter of recommendation - Wikipedia

    en.wikipedia.org/wiki/Letter_of_recommendation

    Letter of recommendation. A letter of recommendation or recommendation letter, also known as a letter of reference, reference letter, or simply reference, is a document in which the writer assesses the qualities, characteristics, and capabilities of the person being recommended in terms of that individual's ability to perform a particular task ...

  3. Letter of credit - Wikipedia

    en.wikipedia.org/wiki/Letter_of_credit

    That is to say, a letter of credit is a payment method used to discharge the legal obligations for payment from the buyer to the seller, by having a bank pay the seller directly. Thus, the seller relies on the credit risk of the bank, rather than the buyer, to receive payment.

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

  6. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  7. Uniform Customs and Practice for Documentary Credits

    en.wikipedia.org/wiki/Uniform_Customs_and...

    The Uniform Customs and Practice for Documentary Credits (UCP) is a set of rules on the issuance and use of letters of credit. The UCP is utilized by bankers and commercial parties in more than 175 countries in trade finance. Some 11-15% of international trade utilizes letters of credit, totaling over a trillion dollars (US) each year.

  8. Credit management - Wikipedia

    en.wikipedia.org/wiki/Credit_management

    Credit management. Credit management is the process of granting credit, setting the terms on which it is granted, recovering this credit when it is due, and ensuring compliance with company credit policy, among other credit related functions. This task is often performed by a credit manager who is a person employed by an organization to manage ...

  9. List of content management systems - Wikipedia

    en.wikipedia.org/wiki/List_of_content_management...

    A content management framework (CMF) is a system that facilitates the use of reusable components or customized software for managing Web content. It shares aspects of a Web application framework and a content management system (CMS). Below is a list of notable systems that claim to be CMFs.