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In 1934, New Era began producing caps for the Cleveland Indians, which became their first Major League Baseball (MLB) contract. In 1954, the company's fitted pro cap was modernized, redesigned, and named the 59Fifty, aka the "Brooklyn Style" cap, by Harold Koch, who introduced many design improvements and innovations while head of New Era. [2]
The 59FIFTY is a model of baseball cap made by the New Era Cap Company, a headwear company based in Buffalo, New York. [1] The 59Fifty is the official on-field cap of Major League Baseball (MLB) [2] and Minor League Baseball, and the official sideline cap of the National Football League and the National Basketball Association.
New Era Cap Company. Website. www .47brand .com. ' 47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
Baseball cap. A baseball cap is a type of soft hat with a rounded crown and a stiff bill [ 1] projecting in front. [ 2] The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of relevant companies, when used as a commercial marketing technique).
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