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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

3. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...

4. Promotional apparel - Wikipedia

   en.wikipedia.org/wiki/Promotional_apparel

   Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...

5. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Corporate image campaigns have been ...

6. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

7. List of promotional campaigns by Coca-Cola - Wikipedia

   en.wikipedia.org/wiki/List_of_promotional...

   MagiCan. Max Headroom. Move to the Beat. My Coke Rewards. MyCoke. Once Upon a Wheel. Open Happiness. Pepsi Invaders. The Polar Bears.