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A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease. Because consumer demand at the supermarket did not respond much to changes in everyday price, an EDLP policy reduced profits by 18%, while high-low pricing increased ...
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones.
Manufacturer coupons are amazing because everyone from chain stores to local grocers accept them. You can often combine them with coupons individual stores have published in their fliers or Web site.
The online grocery coupon site Shortcuts.com now has printable coupons. Previously, you could only add coupons electronically to your store loyalty card, which is still a cool feature.
Walmart similarly insists that introducing surge pricing would go against one of the company’s pillars: offering an “everyday low price.”
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