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The " Get a Mac " campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. [ 1][ 2] The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan ...
These tables provide a comparison of operating systems, of computer devices, as listing general and technical information for a number of widely used and currently available PC or handheld (including smartphone and tablet computer) operating systems. The article "Usage share of operating systems" provides a broader, and more general, comparison ...
The usage share of an operating system is the percentage of computers running that operating system (OS). These statistics are estimates as wide scale OS usage data is difficult to obtain and measure. Reliable primary sources are limited and data collection methodology is not formally agreed. Currently devices connected to the internet allow ...
The current Mac operating system is macOS, originally named Mac OS X until 2012 and then OS X until 2016. [ 3] It was developed between 1997 and 2001 after Apple's purchase of NeXT. It brought an entirely new architecture based on NeXTSTEP, a Unix system, that eliminated many of the technical challenges that the classic Mac OS faced, such as ...
Mac Pro (replacing the Power Mac G5) launched August 7, 2006. MacBook (replacing the iBook) launched May 16, 2006. MacBook Pro (replacing the PowerBook G4) launched February 26, 2008. iMac Aluminum, launched April 28, 2008. MacBook Air Unibody, launched January 15, 2008. MacBook Aluminum Unibody, launched June 8, 2009.
For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
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