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General Mills came out with their "monster cereals" in the 1970s. The cereals are now produced and sold seasonally around Halloween. [17] In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the ...
After a particularly frustrating day, Connie writes a complaint letter to General Mills about the Wheaties she ate being stale, and soon, she receives a coupon for a free box of cereal. Greg Garcia, a cashier at her local A&G Family Marts store, explains to her that companies habitually respond to complaint letters by sending coupons for free ...
The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in ... to produce a gluten-free product since 2015—the cereal producer made ...
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General Mills did not immediate reply to Fortune’s request for comment. The California suit alleges a one-cup serving of the cereal contains just under the state’s maximum limit of lead—0.5 ...
The monster cereals are a line of breakfast cereals produced by General Mills Corporation in North America. The line was introduced in 1971 and, at various times, has included six brands, each featuring a cartoon version of a classic movie monster: Count Chocula, Franken Berry, and Boo Berry (all produced seasonally from September 1 to October ...
Fingos was worked on for three or four years prior to its release in 1993. It was a cereal that was meant to be eaten with fingers as a snack and without milk. The cereal pieces were shaped as hexagons and were advertised as food that could be eaten at any time of the day. Analyst John McMillin said, "The idea here is to turn a cereal into a ...