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  2. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

    www.aol.com/17-company-logo-rebrandings-were...

    11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...

  3. Product Sans - Wikipedia

    en.wikipedia.org/wiki/Product_Sans

    Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.

  4. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing.

  5. Registered trademark symbol - Wikipedia

    en.wikipedia.org/wiki/Registered_trademark_symbol

    A trademark is a symbol, word, or words legally registered or established by use as representing a company, product or service. [1] [2] Unregistered trademarks can instead be marked with the trademark symbol, ™, while unregistered service marks are marked with the service mark symbol, ℠.

  6. Obama logo - Wikipedia

    en.wikipedia.org/wiki/Obama_logo

    Barack Obama's logo, designed by Sender LLC. The Obama logo was the primary symbol of Barack Obama's 2008 presidential campaign.The design became one of the most recognized political brand logos during the 2008 U.S. presidential election, and was used again for Obama's reelection campaign and for the Obama Foundation.

  7. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...

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