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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
Pegatron (in 2010, Asus spun off Pegatron) sells to Asus, Apple, Dell, Acer, and Microsoft; Foxconn sells to Asus, Dell, HP, and Apple; Flextronics (former Arima Computer Corporation notebook division) sells to HP; Clevo and Tongfang sell to different laptop manufacturers like Digital Storm, Eluktronics, Eurocom, Metabox, Sager, Schenker ...
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new ...
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The Marketing Part Number ( MPN) is code that Apple Inc. uses to classify all of its items in a unique way. An MPN can be used to identify a particular configuration of Apple hardware. [1] MPNs are additionally referred to by Apple as order numbers, and part numbers, and model numbers, but are distinct from Apple's "A number" format of model codes.
Sweepstake. In the United States, a sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. [1] Sweepstakes began as a form of lottery that were tied to products sold. [2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). [3]