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Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
User research focuses on understanding user behaviors, needs and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. [1] It is used to understand how people interact with products and evaluate whether design solutions meet their needs. [2] This field of research aims at improving the user ...
Customer Support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [1] Regarding technology products such as mobile phones, televisions, computers, software products or ...
Analytic hierarchy process. A simple AHP hierarchy, with final priorities. The goal is to select the most suitable leader from a field of three candidates. The factors to be considered are experience, education, charisma, and age. According to the judgments of the decision makers, Dick is the strongest candidate, followed by Tom, then Harry.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.
A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Customer engineer. A customer engineer ( CE) is a worker whose primary job scope is to provide a service to customers who have signed a contract with the company. Originally, the term was used by IBM, but now customer engineer is also being used by other companies.
They may work in an office with a call center or in retail. [1] [2] Customer service representatives answer questions or requests from customers or the public. They typically provide services by phone, but some also interact with customers face to face, by email or text, via live chat, and through social media. [3]