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www .maidenform .com. Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support ...
Ida Rosenthal. Businesswoman, dressmaker and inventor of the modern brassiere, She is the co-founder of Maidenform. Ida Rosenthal ( née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian -born American dressmaker and businesswoman who co-founded Maidenform. Ida is considered to be the creator of the modern bra and her company ...
The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts.
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