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The Public Relations Society of America ( PRSA) is a 501 (c) (6) not-for-profit organization trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year, it held its first annual conference and award ceremony.
PRSA Code of Ethics "Loyalty: We are faithful to those we represent, while honoring our obligation to serve the public interest." "Fairness: We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression." SPJ Code of Ethics "Minimize Harm …
Public relations ( PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not ...
The Accredited in Public Relations (APR) certification is designed for public relations professionals with five or more years of industry experience, and who possess an undergraduate university degree or higher. To earn the APR, candidates first must be members in good standing of a UAB member organization and submit an application with APR fee.
The SPJ code features four principles of ethical journalism: Seek Truth and Report It "Journalists should be honest, fair, and courageous in gathering, reporting, and interpreting information. Journalists should: Take responsibility for the accuracy of their work. Verify information before releasing it.
Excellence theory. The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and ...
The Code of Practices for Television Broadcasters, also known as the Television Code, was a set of ethical standards adopted by the National Association of Broadcasters (NAB) of the United States for television programming from 1952 to 1983. The code was created to self-regulate the industry in hopes of avoiding a proposed government Advisory ...
Wikipedia is edited by volunteer contributors. The conflict-of-interest Wikipedia guideline is a "generally accepted standard that editors should attempt to follow". This guideline strongly discourages COI editing and advises those with a financial conflict of interest, including paid editors, to refrain from direct article editing.