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The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...
The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...
In linguistics, the rebus principle is the use of existing symbols, such as pictograms, purely for their sounds regardless of their meaning, to represent new words. Many ancient writing systems used what we now term 'the rebus principle' to represent abstract words, which otherwise would be hard to represent with pictograms.
Decoding methods. In coding theory, decoding is the process of translating received messages into codewords of a given code. There have been many common methods of mapping messages to codewords. These are often used to recover messages sent over a noisy channel, such as a binary symmetric channel .
Ten-code. Ten-codes, officially known as ten signals, are brevity codes used to represent common phrases in voice communication, particularly by US public safety officials and in citizens band (CB) radio transmissions. The police version of ten-codes is officially known as the APCO Project 14 Aural Brevity Code. [1]
Thematic analysis is used in qualitative research and focuses on examining themes or patterns of meaning within data. [ 12] This method can emphasize both organization and rich description of the data set and theoretically informed interpretation of meaning. [ 1] Thematic analysis goes beyond simply counting phrases or words in a text (as in ...
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...