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Learn about the history, types, and uses of promotional products that are branded with a logo or slogan and distributed to promote a brand, corporate identity, or event. Find out how to source, order, and customize promotional merchandise online or through distributors.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
Advertising is the practice and techniques employed to bring attention to a product or service. Learn about the history of advertising from ancient times to modern media, the classification of different types and purposes of advertising, and the theory and criticism of advertising.
Jack Nadel International is a promotional merchandise distribution company founded in 1953 by Jack Nadel. Based in Los Angeles, CA, it is one of the top distributors of promotional items in the US and has international partnerships.
Promotion is a type of marketing communication to inform and persuade target audiences of a product, service, brand or issue. It can be done in person, with traditional media, or with digital media, and has different objectives and methods.
Learn about the definition, objectives, tools, and strategies of marketing communications, which are the use of different channels and tools to deliver a message to a target market. Find out how marketing communications can overcome communication barriers, create brand awareness and preference, and adapt to global markets.
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