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The 59FIFTY is a model of baseball cap made by the New Era Cap Company, a headwear company based in Buffalo, New York. [1] The 59Fifty is the official on-field cap of Major League Baseball (MLB) [2] and Minor League Baseball, and the official sideline cap of the National Football League and the National Basketball Association.
In 1934, New Era began producing caps for the Cleveland Indians, which became their first Major League Baseball (MLB) contract. In 1954, the company's fitted pro cap was modernized, redesigned, and named the 59Fifty, aka the "Brooklyn Style" cap, by Harold Koch, who introduced many design improvements and innovations while head of New Era. [2]
Parent. New Era Cap Company. Website. www .47brand .com. ' 47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
Founder of the New Era Cap Company. Ehrhardt Koch (1886–1954) was a German American businessman and founder of the New Era Cap Company . Koch was born in Germany and immigrated to the East side of Buffalo, New York [1] with his parents in the late 19th century. Koch worked for the Miller Brother's Cap Company making caps in 1902.
The baseball cap was and still is an important means by which to identify a team. Often the logo, mascot, or team's initial was placed on the cap. Usually, the cap was also fashioned in the official colors of a particular team. Since 1993, the New Era Cap Company of Buffalo, N.Y. has been the exclusive baseball cap supplier for Major League ...
Lilly Daché (c. 1892 – 31 December 1989) was a French-born American milliner and fashion merchandiser. She started her career in a small bonnet shop, advanced to being a sales lady at Macy's department store, and from there started her own hat business.
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