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Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history. The Ad Council, the Forest Service, and the National Association of State Foresters, in partnership with creative agency FCB, employ ...
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The theme song, written by Jules Bass and Maury Laws, tells a brief summary of the bear's history: he was saved as a cub from a forest fire in New Mexico by a ranger, who named him Smokey and brought him to Washington, D.C. [9] There, he became a ranger, and we see him wear a ranger hat and grab his trusty shovel as he grows to a full size, adult bear.
Woodsy Owl is a national symbol and advertising character for the United States Forest Service [ 1] with the aim of motivating children to form healthy, lasting relationships with nature. Harold Bell of Western Publishing (and the producer of the Smokey Bear public service announcements ), along with Glen Kovar and Chuck Williams, originally ...
Smokey Bear, the beloved symbol of the U.S. Forest Service, turns 80 years old on August 9, 2024. ... But, that wasn't always the line; he's actually only been saying that exact phrase since 2001.
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