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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
The discount, or charge, is the difference between the original amount owed in the present and the amount that has to be paid in the future to settle the debt. [1] The discount is usually associated with a discount rate, which is also called the discount yield. [1] [2] [4] The discount yield is the proportional share of the initial amount owed ...
Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
One of the following programs is the 340B pricing program that allows hospitals and pharmacists to buy drugs at 30–50% off the retail prices. [71] Per HRSA's 340B Drug Pricing Program , drug manufacturers are required to give certain organizations discounted drugs given these organizations fit the eligibility criteria for discounts. [ 72 ]
Lipinski's rule of five, also known as Pfizer's rule of five or simply the rule of five ( RO5 ), is a rule of thumb to evaluate druglikeness or determine if a chemical compound with a certain pharmacological or biological activity has chemical properties and physical properties that would likely make it an orally active drug in humans.
Secretary problem. Graphs of probabilities of getting the best candidate (red circles) from n applications, and k / n (blue crosses) where k is the sample size. The secretary problem demonstrates a scenario involving optimal stopping theory [ 1][ 2] that is studied extensively in the fields of applied probability, statistics, and decision theory.
Chargaff's rules. Chargaff's rules (given by Erwin Chargaff) state that in the DNA of any species and any organism, the amount of guanine should be equal to the amount of cytosine and the amount of adenine should be equal to the amount of thymine. Further, a 1:1 stoichiometric ratio of purine and pyrimidine bases (i.e., A+G=T+C) should exist.
For example, suppose an investor buys $10,000 par value of a US dollar bond, which pays coupons twice a year, and that the bond's simple annual coupon rate is 6 percent per year. This means that every 6 months, the issuer pays the holder of the bond a coupon of 3 dollars per 100 dollars par value. At the end of 6 months, the issuer pays the holder: