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2. Business Model Canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Another Content Marketing Institute survey revealed 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales. [40] Increasing brand awareness is a focus of digital marketing strategy for a number of reasons: The growth of online shopping.

4. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

5. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

6. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

7. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. An organization's marketing planning process is derived from its overall business strategy. Thus, when top management is devising the firm's strategic direction/mission, the intended marketing activities are incorporated into ...

8. Digital strategy manager - Wikipedia

   en.wikipedia.org/wiki/Digital_strategy_manager

   A Digital Strategy Manager is a senior management position in a company or organisation. [citation needed] The postholder will have technological knowledge and aim to grow the organisation's digital industry. [1] A digital strategy manager collaborates with marketing, business development, and organizational management teams within the company ...

9. Product strategy - Wikipedia

   en.wikipedia.org/wiki/Product_strategy

   Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning ...