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Sales promotion is a marketing technique to stimulate consumer demand or improve product availability for a limited time. Learn about the characteristics, objectives, and methods of sales promotion, such as coupons, discounts, contests, and displays.
Timeline of former nameplates merging into Macy's. Many United States department store chains and local department stores, some with long and proud histories, went out of business or lost their identities between 1986 and 2006 as the result of a complex series of corporate mergers and acquisitions that involved Federated Department Stores and The May Department Stores Company with many stores ...
Employee benefits are non-wage compensation provided to employees in addition to their normal wages or salaries. They can be mandated by regulation or discretionary, and include housing, insurance, retirement, tuition, leave, and other benefits.
Learn about the origin and evolution of coupons, from the first-ever coupon for a free glass of Coca-Cola in 1888 to the modern electronic and mobile coupons. Find out how coupons are used for marketing, pricing, and taxation purposes.
An employee stock purchase plan (ESPP) is a way for employees to buy their company's stock at a discount through payroll deductions. Learn about the benefits, rules, and tax implications of ESPPs in the United States.
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Learn about loyalty programs, a marketing strategy to encourage customers to shop or use services of one or more businesses. Find out how loyalty cards, points, tiers, cashback, and other rewards work, and see examples of single-company and coalition programs.
COBOL is a compiled English-like programming language for business use, designed in 1959 by CODASYL and influenced by FLOW-MATIC. It is an imperative, procedural, and object-oriented language, with a verbose and rigid syntax, and is still widely used in mainframe systems.
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