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Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.
Product category volume. Product change notification. Product churning. Product cost management. Product differentiation. Product information management. Product life-cycle management (marketing) Product life-cycle theory. Product line extension.
Amazon product lines include ( books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial and scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools ...
Viral marketing. Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1]
gives a credible impression of a brand or product; makes the consumer experience an emotion; or, creates a need or desire; is hard to forget—it adheres to one's memory; The business sloganeering process communicates the value of a product or service to customers, to sell the product or service. It is a business function for attracting customers.
Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [1] [2] [3] [4]
Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. Another objective of direct marketing is to both generate leads and qualify leads.
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]