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A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]
A wrestling event where a company's biggest draws wrestle. [1] Compare B-show and C-show. A group of a wrestling promotion's top stars who wrestle at an A-show. [1] Compare B-team. To suddenly discontinue a feud, angle, or gimmick due to a lack of fan interest or some other caveat (like injury), usually without explanation.
High-definition television: Broadcasting using a line standard of 720 or greater. Prior to World War II, high definition meant a line standard greater than 240 lines. A CB radio with an exposed helical "rubber ducky" antenna. helical antenna A radio antenna with one or more conductive wires, wound up in the shape of a helix. A version of this ...
Television. Television ( TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set, rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports.
Promo (media) A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during ...
Teleprompter. A teleprompter, also known as an autocue, is a display device that prompts the person speaking with an electronic visual text of a speech or script. Using a teleprompter is similar to using cue cards. The screen is in front of, and usually below, the lens of a professional video camera, and the words on the screen are reflected to ...
Television channels and networks. In the United States, television is available via broadcast (also known as "over-the-air" or OTA) – the earliest method of receiving television programming, which merely requires an antenna and an equipped internal or external tuner capable of picking up channels that transmit on the two principal broadcast bands, very high frequency (VHF) and ultra high ...
Direct response television. Direct response television ( DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing . There are two types of direct response ...