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Maidenform. Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments ...
Contents. History of bras. Y-shaped breast bands on a bronze statue of Artemis, (mid-4th century BCE). The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support ...
Ida Rosenthal. Businesswoman, dressmaker and inventor of the modern brassiere, She is the co-founder of Maidenform. Ida Rosenthal ( née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian -born American dressmaker and businesswoman who co-founded Maidenform. Ida is considered to be the creator of the modern bra and her company ...
Halo Lace Strapless Bra. If plain cups are not your thing, try a lace version, like Wacoal’s Halo bra. Pfister highlights design features such as the lace molded cups and the underwire for added ...
Sofia Intimates by Sofia Vergara Women's Side Smoother Bra. The everyday bra from Sofia Vergara's line gives the support you need without sacrificing all-day comfort — and the price is right! $8 ...
Introduced. 1935 (brand origin) Website. www .wonderbra .co .uk. The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady ...
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