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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Sweepstake. In the United States, a sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. [ 1] Sweepstakes began as a form of lottery that were tied to products sold. [ 2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). [ 3]
Value of life. The value of life is an economic value used to quantify the benefit of avoiding a fatality. [1] It is also referred to as the cost of life, value of preventing a fatality ( VPF ), implied cost of averting a fatality ( ICAF ), and value of a statistical life ( VSL ). In social and political sciences, it is the marginal cost of ...
Work etiquette is a code that governs the expectations of social behavior in a workplace. This code is put in place to "respect and protect time, people, and processes." [ 1] There is no universal agreement about a standard work etiquette, which may vary from one environment to another. Work etiquette includes a wide range of aspects such as ...
Life satisfaction. Life satisfaction is an evaluation of a person's quality of life. [1] It is assessed in terms of mood, relationship satisfaction, achieved goals, self-concepts, and self-perceived ability to cope with their life. Life satisfaction involves a favorable attitude towards one's life—rather than an assessment of current feelings ...
Social order. The term social order can be used in two senses: In the first sense, it refers to a particular system of social structures and institutions. Examples are the ancient, the feudal, and the capitalist social order. In the second sense, social order is contrasted to social chaos or disorder and refers to a stable state of society in ...
ISBN. 978-0-14-013571-8. OCLC. 59624504. The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis. Originally published in Scotland in 1956 and in ...