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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
The Google logo appears in numerous settings to identify the search engine company. Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar, with a wordmark ...
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A wordmark or word mark is a distinct text-only typographic treatment of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up name that reads like a word (e.g., Google), or an acronym, initialism, or a series of ...
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
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