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A weekly emailed newsletter titled All You Deals and Meals was available from the magazine which offers subscribers a preview of coupons available in future magazines. [7] Themed events were held in Walmart stores across the United States where "brand ambassadors" from the magazine act as "personal shoppers" to assist customers shopping for value.
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
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