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Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.
v. t. e. Behavioral neuroscience, also known as biological psychology, [ 1] biopsychology, or psychobiology, [ 2] is the application of the principles of biology to the study of physiological, genetic, and developmental mechanisms of behavior in humans and other animals. [ 3]
Portfolio company. A portfolio company (commonly abbreviated as PortCo) is a company or entity in which a venture capital firm, a startup studio, or a holding company invests. [1] All companies currently backed by a private equity firm can be spoken of as the firm's portfolio. [2]
Physiological psychology is a subdivision of behavioral neuroscience (biological psychology) that studies the neural mechanisms of perception and behavior through direct manipulation of the brains of nonhuman animal subjects in controlled experiments. [ 1][page needed] This field of psychology takes an empirical and practical approach when ...
Factor analysis is commonly used in psychometrics, personality psychology, biology, marketing, product management, operations research, finance, and machine learning. It may help to deal with data sets where there are large numbers of observed variables that are thought to reflect a smaller number of underlying/latent variables.
Cognitive biology is an emerging science that regards natural cognition as a biological function. [1] It is based on the theoretical assumption that every organism —whether a single cell or multicellular —is continually engaged in systematic acts of cognition coupled with intentional behaviors, i.e., a sensory-motor coupling. [2]
Biology and consumer behaviour. Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, [1] sociology [2] and economics [3] in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered ...
Psychophysiology. Psychophysiology (from Greek ψῡχή, psȳkhē, "breath, life, soul"; φύσις, physis, "nature, origin"; and -λογία, -logia) is the branch of psychology that is concerned with the physiological bases of psychological processes. [ 1] While psychophysiology was a general broad field of research in the 1960s and 1970s ...