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Net income. £ 501.3 million (2023)[2] Owner. Mike Ashley (61.7%) Number of employees. 30,000 (2024) [3] Website. frasers.group. Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser.
The NIFL Premiership, known as the Sports Direct Premiership for sponsorship purposes, [2] and Irish Premiership colloquially, [3][4] is a professional association football league which operates as the highest division of the Northern Ireland Football League – the national league in Northern Ireland. The NIFL Premiership was established as ...
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Sports Direct acquired a 38.5% stake in retailer Game Digital [24] and, in June 2019, Ashley placed a £52 million bid to buy The Times. [24] In February 2020, he bought a 12.5% stake in Mulberry [ 25 ] and, in August, his Fraser Group purchased assets from DW Sports Fitness in a deal worth up to £44 million. [ 26 ]
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t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.