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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [ 1] Google launched the service in November 2005 after acquiring Urchin. [ 2][ 3]

3. Criticism of Google - Wikipedia

   en.wikipedia.org/wiki/Criticism_of_Google

   Google's March 1, 2012 privacy change enables the company to share data across a wide variety of services. [96] This includes embedded services in millions of third-party websites using AdSense and Analytics. The policy was widely criticized as creating an environment that discourages Internet innovation by making Internet users more fearful ...

4. Google Search Console - Wikipedia

   en.wikipedia.org/wiki/Google_Search_Console

   Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...

7. Privacy concerns with Google - Wikipedia

   en.wikipedia.org/wiki/Privacy_concerns_with_Google

   Google's arguments fail to address the financial gain represented by connecting personal data to real-world identities. Google has inconsistently enforced their policy, especially by making exceptions for celebrities using pseudonyms and mononyms. The policy as stated is insufficient for preventing spam.