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  2. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Process theories discuss the cognitive, emotional, and decision-making processes that underlie human motivation. They examine how people select goals and the means to achieve them. Major process theories are expectancy theory, equity theory, goal-setting theory, self-determination theory, and reinforcement theory. [122]

  3. B. F. Skinner - Wikipedia

    en.wikipedia.org/wiki/B._F._Skinner

    Reinforcement, a key concept of behaviorism, is the primary process that shapes and controls behavior, and occurs in two ways: positive and negative. In The Behavior of Organisms (1938), Skinner defines negative reinforcement to be synonymous with punishment, i.e. the presentation of an aversive stimulus

  4. Reinforcement theory - Wikipedia

    en.wikipedia.org/wiki/Reinforcement_theory

    Reinforcement theory. Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like ...

  5. Clark L. Hull - Wikipedia

    en.wikipedia.org/wiki/Clark_L._Hull

    t. e. Clark Leonard Hull (May 24, 1884 – May 10, 1952) was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory . Hull spent the mature part of his career at Yale University, where he was ...

  6. Reinforcement - Wikipedia

    en.wikipedia.org/wiki/Reinforcement

    In behavioral psychology, reinforcement refers to consequences that increase the likelihood of an organism's future behavior, typically in the presence of a particular antecedent stimulus. [ 1] For example, a rat can be trained to push a lever to receive food whenever a light is turned on. In this example, the light is the antecedent stimulus ...

  7. Edward Thorndike - Wikipedia

    en.wikipedia.org/wiki/Edward_Thorndike

    Edward Thorndike. Edward Lee Thorndike (August 31, 1874 – August 9, 1949) was an American psychologist who spent nearly his entire career at Teachers College, Columbia University. His work on comparative psychology and the learning process led to his "theory of connectionism" and helped lay the scientific foundation for educational psychology.

  8. Reinforcement sensitivity theory - Wikipedia

    en.wikipedia.org/wiki/Reinforcement_sensitivity...

    Reinforcement sensitivity theory (RST) proposes three brain-behavioral systems that underlie individual differences in sensitivity to reward, punishment, and motivation. While not originally defined as a theory of personality , the RST has been used to study and predict anxiety , impulsivity , and extraversion . [ 1 ]

  9. Reward system - Wikipedia

    en.wikipedia.org/wiki/Reward_system

    In neuroscience, the reward system is a collection of brain structures and neural pathways that are responsible for reward-related cognition, including associative learning (primarily classical conditioning and operant reinforcement ), incentive salience (i.e., motivation and "wanting", desire, or craving for a reward), and positively-valenced ...