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Sales promotion is a set of techniques used to stimulate the purchase of a product or brand for a limited time. It can be directed at consumers, retailers or other customers and include discounts, coupons, contests, samples, rebates and more.
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
The promotional mix is a blend of promotional variables chosen by marketers to help a firm reach its goals. It includes advertising, personal selling, sales promotion, public relations, word of mouth, direct marketing, and other methods.
Learn about the different types and methods of product demonstration in marketing, such as in-store, door-to-door, trade show, video, and roadside. Find out the history, advantages, and examples of product demonstration.
A rebate is a form of buying discount that is paid retrospectively after purchase. Learn about the different types of rebates, such as instant rebates and mail-in rebates, and the regulations and rationale behind them.
A coupon is a ticket or document that can be redeemed for a discount or rebate when purchasing a product. Learn about the origin, function, and forms of coupons, as well as their taxation and trading issues.
Bait-and-switch is a form of fraud where a merchant advertises a low-priced product or service and then pressures the customer to buy a more expensive one. Learn about the history, legality, and variations of this tactic in different contexts, such as online selling, car dealerships, and politics.
A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings.