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The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment , an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data.
Stylish. Stylish is a user style manager that can change the appearance of web pages in a user's browser without changing their content by including user-supplied CSS style sheets with those supplied by the web site itself. The Stylish browser extension includes tools with which to write user styles, and can install user styles written by other ...
History. Stylus was forked from Stylish for Chrome in 2017 [ 1][ 2] after Stylish was bought by the analytics company SimilarWeb. [ 3] The initial objective was to "remove any and all analytics, and return to a more user-friendly UI." [ 4] It restored the user interface of Stylish 1.5.2 [ 5][ 2] and removed Google Analytics. [ 1][ 2]
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Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [35] In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
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The free version allowed running a few experiments at the same time, and a user needed to upgrade to Google Optimize 360 to run more of them. There were also other constraints, including limited audience targeting options. [1] [3] The Google Optimize editor was a Chrome extension that allowed changing some aspects of visible HTML elements.
Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) [1] – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.