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Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [ 1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Product data management (PDM) serves as a central knowledge repository for process and product history and promotes integration and data exchange among all business users who interact with products — including project managers, engineers, salespeople, buyers, and quality assurance teams. The central database will also manage metadata such as ...
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Analytics. Analytics is the systematic computational analysis of data or statistics. [ 1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [ 2] Analytics also entails applying data patterns toward effective decision-making.
v. t. e. Data and information visualization ( data viz/vis or info viz/vis) [ 2] is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount [ 3] of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.
Product information management ( PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such ...
Product forecasting. Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmet needs and competitive alternatives.
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