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General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
General Mills came out with their "monster cereals" in the 1970s. The cereals are now produced and sold seasonally around Halloween. [17] In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the ...
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
1 Cereal Partners Worldwide. 2 Force Food Company. 3 General Mills. 4 Kellogg Company. 5 Nestl ...
Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground- corn pieces.
Career. Powell joined General Mills in 1979. He subsequently held a variety of management positions at the company. From 1999 to 2004, he was CEO of Cereal Partners Worldwide, a joint venture between General Mills and Nestlé. In 2005, he was appointed as the company's U.S. retail unit chief.
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