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June 20, 2024 at 8:28 AM. Robert Gauthier/Los Angeles Times/Getty Images. McDonald’s has revealed the details of its highly anticipated $5 value meal, which the fast food chain hopes will rev up ...
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McDonald’s is extending its $5 value meal until December at most U.S. stores, a move that rivals are likely to follow. McDonald’s introduced the deal in June after a disappointing first ...
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Five Below, Inc. Five Below, Inc. is an American chain of specialty discount stores that prices most of its products at $5 or less, plus a smaller assortment of products priced up to $25. [5] Founded in 2002 by Tom Vellios and David Schlessinger and headquartered in Philadelphia, Pennsylvania, the chain is aimed at tweens and teens. [3]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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