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Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. [1] The company was founded in 2007-2008 to sell personalized gift items. [2][3][4][5] In May 2014, Myntra.com was acquired by Flipkart. [6][7][8][9] In May 2022, Myntra launched an express delivery service on its app to offer a one-of-a-kind experience ...
Mukesh Bansal (born September, 1975) is an Indian entrepreneur [1] known for his contributions to the e-commerce, health-tech, and startup ecosystems. He is the co-founder of Myntra, Cult.Fit, [2] and Meraki Labs, and has played a significant role in shaping India's tech and entrepreneurial landscape. Mukesh has been listed in the Best 40 under ...
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform ...
Myntra launched its first digital reality show " Myntra Fashion Superstar " which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. [ 1 ][ 2 ][ 3 ] In association with Zoom Studios, [ 4 ] this show will identify & reward India’s next big fashion influencer. [ 5 ] Show has eight episodes of reality series which ...
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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