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As of 2007, Zappos had expanded their inventory to include clothing, handbags and other accessories, which accounted for 20% of annual revenues. Zappos executives stated that they expected that clothing and accessories would bring in an additional $1 billion worth of revenue, as the clothing market is four times the size of the footwear market.
The shoes generally retail around $75, but during the Labor Day sale, you can get them as low as $44 depending on your size (though the general discounted price seems to hover between $55-$65 for ...
Clarks, the trade name of C. & J. Clark International Limited, is a British international shoe manufacturer and retailer majority owned by Viva Goods, Hong Kong. [3] It was founded in 1825 by Cyrus Clark in the village of Street, Somerset, England, where the company's headquarters remain.
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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