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In 1976, Steve Jobs and Steve Wozniak co-founded Apple in Jobs's parents' home on Crist Drive in Los Altos, California. [12] Wozniak called the popular belief that the company was founded in the garage "a bit of a myth", [13] although they moved some operations to the garage when the bedroom became too crowded. [14]
History of Apple Inc. Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [ 1] Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Marketing of Apple Inc. The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA ...
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The iPad was announced on January 27, 2010, by Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco. [16] [17] Jobs later said that Apple began developing the iPad before the iPhone, [18] [19] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone. [20]
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