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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
MapQuest. Screenshot of MapQuest in use on a web browser. MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. [ 1] MapQuest vies for market share with competitors such as Apple Maps, Here and Google Maps. [ 2][ 3]
Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909. These three companies produced most of the approximately eight billion free maps handed out at American filling stations over a period of about 1920 to 1980. The practice of offering free maps diminished considerably in the 1970s. [6]
Thomas Guide. Thomas Guide is a series of paperback, spiral-bound atlases featuring detailed street maps of various large metropolitan areas in the United States, including Boise, Las Vegas, Los Angeles, Oakland, Phoenix, Portland, Reno-Tahoe, Sacramento, San Francisco, Seattle, Tucson, and Baltimore-Washington metropolitan area.
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
Gousha. The H.M. Gousha Company was one of the "Big Three" major producers of road maps and atlases in the United States during the 25 years following World War II, making maps for free distribution by oil companies and auto clubs. Following the end of the free-road-map era, Gousha distributed maps through retailers, and published a number of ...
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