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12. Bud Light, Bud Light. Commercial: Up for Whatever Length: 30 seconds/60 seconds Cost: $12 million Year: 2014 Super Bowl: XLVIII This was a two-part commercial detailing what happens to an ...
Cost of a Super Bowl Commercial Over the Years. When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. Adjusted for inflation, that ...
50 →. Super Bowl XLIX was an American football game played to determine the champion of the National Football League (NFL) for the 2014 season. The American Football Conference (AFC) champion New England Patriots defeated the defending National Football Conference (NFC) and Super Bowl champion Seattle Seahawks, 28–24.
Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear ...
Skyrocketing Costs. The price of a 30-second ad took off from there, and it has cost more than $5 million for each commercial since Super Bowl LI on Feb. 5, 2017 ($5,399,873).
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale ...