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e. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [ 1] It is a type of publicity. [ 2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing . Guerrilla marketing uses multiple techniques and practices in ...
Jay Conrad Levinson (February 10, 1933 – October 10, 2013 [1]) was an American business writer, known as author of the 1984 book Guerrilla marketing. [2] [3] [4] He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo ...
Attack marketing. Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non ...
In March 1999 members of a local FARC contingent killed 3 indigenous rights activists, who were working with the U'Wa people to build a school for U'Wa children, and were fighting against encroachment of U'Wa territory by multinational oil corporations. The killings were almost universally condemned, and seriously harmed public perceptions of FARC.
The main strategy and tactics of guerrilla warfare tend to involve the use of a small attacking, mobile force against a large, unwieldy force. The guerrilla force is largely or entirely organized in small units that are dependent on the support of the local population. Tactically, the guerrilla army makes the repetitive attacks far from the ...
Guerrilla publishing is a catchall term that encompasses many different low budget efforts at self-publishing and micro publishing. Some restrict the use of the term to mean only the publishing of books and pamphlets by employees who use their employers' office supplies to produce their books, but current usage of the term also includes what in ...
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