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The web is rife with examples of guerrilla marketing, to the extent that many people don't notice its presence - until a particularly successful campaign arises. The desire for instant gratification of internet users provides an avenue for guerrilla marketing by allowing businesses to combine wait marketing with guerrilla tactics.
Street marketing. Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. [1] Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. [2]
Attack marketing. Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non ...
Guerrilla art is a street art movement that first emerged in the UK, but has since spread around the world and is now established in most countries that already had developed graffiti scenes. In fact, it owes so much to the early graffiti movement, in the United States guerrilla art is still referred to as 'post-graffiti art'.
One form of guerrilla communication is the creation of a ritual via participative public spectacle to disrupt or protest a public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity. Pie-throwing as performance art ...
Website. guerrillagirls .com. Guerrilla Girls is an anonymous group of feminist, female artists devoted to fighting sexism and racism within the art world. [ 1] The group formed in New York City in 1985, born out of a picket against the Museum of Modern Art the previous year. The core of the group's work is bringing gender and racial inequality ...
Citizen journalism, also known as collaborative media, [ 1]: 61 participatory journalism, [ 2] democratic journalism, [ 3] guerrilla journalism[ 4] or street journalism, [ 5] is based upon members of the community playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information.
Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.