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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to ...
Jay Conrad Levinson (February 10, 1933 – October 10, 2013 [1]) was an American business writer, known as author of the 1984 book Guerrilla Marketing. [2][3][4] He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett ...
Street marketing. A stencil on the ground, promoting a documentary in Belgium. Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. [1] Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing ...
Attack marketing. Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non ...
Guerrilla publishing is a catchall term that encompasses many different low budget efforts at self-publishing and micro publishing.Some restrict the use of the term to mean only the publishing of books and pamphlets by employees who use their employers' office supplies to produce their books, but current usage of the term also includes what in the past would have been called small press ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...
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