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2. Guerrilla marketing - Wikipedia

   en.wikipedia.org/wiki/Guerrilla_marketing

   Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. [5] This in turn creates buzz about the product being marketed. It is a way of advertising that increases consumers' engagement with the product or service, and is designed to create a memorable experience.

3. Jay Conrad Levinson - Wikipedia

   en.wikipedia.org/wiki/Jay_Conrad_Levinson

   Jay Conrad Levinson (February 10, 1933 – October 10, 2013 [1]) was an American business writer, known as author of the 1984 book Guerrilla marketing. [2] [3] [4] He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo ...

4. Attack marketing - Wikipedia

   en.wikipedia.org/wiki/Attack_marketing

   Attack marketing. Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non ...

5. Street marketing - Wikipedia

   en.wikipedia.org/wiki/Street_marketing

   Street marketing. Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. [1] Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. [2]

6. 2007 Boston Mooninite panic - Wikipedia

   en.wikipedia.org/wiki/2007_Boston_Mooninite_panic

   Zebbler said that he would take part in a subsequent guerilla marketing event if there was a benevolent motivation behind it. [1] Thomas M. Menino, then-mayor of the city of Boston. The City of Boston hired Zebbler for its 2014 New Year's celebrations to create a light show, paying him $50,000 for his services. [52]

7. Flyposting - Wikipedia

   en.wikipedia.org/wiki/Flyposting

   Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.