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Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history to date. The Ad Council, the Forest Service, and the National Association of State Foresters, in partnership with the creative agency ...
The theme song, written by Jules Bass and Maury Laws, tells a brief summary of the bear's history: he was saved as a cub from a forest fire in New Mexico by a ranger, who named him Smokey and brought him to Washington, D.C. [9] There, he became a ranger, and we see him wear a ranger hat and grab his trusty shovel as he grows to a full size, adult bear.
Woodsy Owl is a national symbol and advertising character for the United States Forest Service [1] with the aim of motivating children to form healthy, lasting relationships with nature. Harold Bell of Western Publishing (and the producer of the Smokey Bear public service announcements), along with Glen Kovar and Chuck Williams, originally ...
Without Smokey Bear protecting their home, the other caring, crude and cuddly bears might not have a place to stomp around. Smokey’s story goes back to World War II. Many firefighters were ...
Rudy Wendelin. Rudy Wendelin c. 1960. Rudolph Andreas Michael Wendelin (1910–2000) was a United States Forest Service employee and the best-known artist behind Smokey Bear. Beginning in 1944, Wendelin became the full-time artist for the Smokey Bear campaign. He was considered Smokey Bear's "caretaker" until his retirement in 1973.
A campaign hat used by the Legion of Frontiersmen, c. 1910s. A campaign hat, sometimes called campaign cover, is a broad-brimmed felt or straw hat, with a high crown, pinched symmetrically at the four corners. The campaign hat is occasionally referred to as a Stetson, derived from its origin in the company's Boss of the Plains model in the late ...
Children's books. "Jolly" Roger Bradfield is perhaps best known for his work as a children's book author and illustrator. He began his writing career when he was teaching himself how to type. Bored with the tutorials of his text book, Bradfield chose to practice his typing by writing something fun. Thus, his first book There's an Elephant in ...
Rossoll continued to work on the awareness campaign, creating over 1,000 "Smokey Says" cartoons. Agriculture Secretary Dan Glickman called Rossoll "the father of Smokey Bear, a beloved national treasure". He later developed a similar character, called Tree Bear, to raise awareness about how useful trees are as resources to the world.