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Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
Create an Analytics account. Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website. For example, you might want to create another account if this website belongs to a separate business. In Admin, in the Account column, click ...
There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.
Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
Access the Setup Assistant from your GA4 property. It provides all the settings you need to finish configuring your Google Analytics 4 property. In Google Analytics, click Admin. Make sure you are in the correct account and property. Click Setup Assistant on the left side of the screen.
Google Analytics 4 properties introduce streamlined and smarter roles and restrictions functionality. Standard roles now include the following: Administrator: someone with full control of the account. Editor: someone who has full edit access to data and settings but cannot manage users.
Analytics for beginners. Migrate from UA to GA4. Manage accounts, properties, and users. Manage data. Understand reports. Google Ads and attribution. Audiences and remarketing. Integrations.
Option 1: Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)
The GA4 Setup Assistant wizard in a Universal Analytics 4 property helps you migrate from a Universal Analytics property to a Google Analytics 4 property. It adds a Google Analytics 4 property to your Analytics account that collects data alongside your Universal Analytics property.
The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains two Google Analytics 4 properties. The demo account is a great way to look at real business data and experiment with Google Analytics features.